UNDY for editorial teams

What do you give a man who has everything? A gift subscription to designer-brand underwear

UNDY, a Swiss start-up from the Jura, turns an everyday necessity into a gift that comes back every month. The idea: you give a pair of boxers, a pair of socks or both, delivered every month for 3, 6 or 12 months. The recipient chooses their own size and start month. The brand remains a surprise until it is unwrapped: HUGO, BOSS, Tommy Hilfiger, Calvin Klein, Lacoste or Nike, original items only.

For the giver, everything stays simple: a single payment, no renewal, no cancellation to arrange. The gift subscription ends by itself at the end of the chosen term. The voucher is ready to print as soon as it is purchased. For something to hand over, it also comes in a gift box with Lindor chocolate balls, a leather notebook or a Bugatti scarf and hat, delivered free of charge in 2 to 3 working days.

Prices: from CHF 39.90 for three months of socks, CHF 49.90 for three months of boxers, CHF 82.90 for boxers and socks. Gift boxes from CHF 29.95. Free delivery in Switzerland and Liechtenstein. undy.ch

Designer-brand underwear every month, without giving it a thought

Many men take care over how they dress, yet keep their boxers and socks far too long. UNDY, a Swiss start-up from the Jura, solves this with a subscription: every month, a pair of boxers, a pair of socks or both arrive in the letterbox, always from a well-known brand and always a different design.

The size is set once, while the brand, colour and pattern change with every delivery. In the Surprise selection, the whole range is possible, from HUGO to Nike. The Premium selection is limited to Tommy Hilfiger, Calvin Klein, Hugo Boss, DKNY, Lacoste, Gant, Armani Exchange and Diesel. All items are originals, bought directly from the brands.

Two plans: the Flex subscription, monthly and cancellable at any time, and the Plus subscription, prepaid for 3, 6 or 12 months with up to 25 per cent off. From CHF 12.50 per month for socks and CHF 13.90 for boxers, with free delivery in Switzerland and Liechtenstein. undy.ch

A start-up from the Jura wants to put an end to socks with holes

Founded in 2025 in the Jura, UNDY offers men a simple service: designer-brand underwear that arrives every month, chosen for them. The idea grew out of an everyday observation. Most men replace their boxers and socks far too late, because it is never a priority. The result: tired waistbands, worn-out heels and socks with holes at the back of the drawer.

UNDY's answer is a curated service. The customer gives their size once, UNDY chooses a branded design every month, from HUGO and Tommy Hilfiger to Lacoste and Nike, and sends it with Swiss Post straight to the letterbox. The items are originals, bought directly from the brands. The surprise is part of the concept: the brand is revealed on unwrapping.

UNDY is aimed at men who want to be well equipped without spending time on it, and at anyone looking for a useful gift. The company serves the whole of Switzerland and Liechtenstein, in French and German. undy.ch